Coaching and Clients
Turning followers into booked calls and paying clients. For creators and business owners who already have an audience and want it to earn.
But Max, I only have a few hundred followers. Can I really get clients? Yes. Start with how to get your first coaching client on Instagram. Then learn how to get clients from Instagram without paid ads and how to turn followers into clients. Want more people to talk to? Read how to find clients on Instagram. When the DMs pile up, pick from the best DM automation tools for coaches.
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How to Write a Client Transformation Post on Instagram
Learn how to build a client transformation post on Instagram that earns trust from cold viewers, respects consent, and ends up in your highlights.
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Christian Coaching Business: Get Clients on Instagram
Build a christian coaching business on Instagram. Learn the frameworks that outperform devotional graphics and turn cold audiences into clients.
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Career Coach Content Ideas for Layoffs: Get Discovery Calls
Learn how career coaches can use layoff news as a content trigger on Instagram, reach non-followers, and convert Reel viewers into discovery calls.
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How to Pay a DM Setter: Commission, Base and Per-Call
Three pay models for DM setters: commission-only, hybrid, and per-call. Plus the Meta messaging rules and IRS classification risk coaches miss.
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5 Day Challenge Landing Page: What Goes on the Signup Page
Learn what goes on a 5 day challenge landing page, including free vs paid entry, CCN headline copy, and how to turn signups into coaching clients.
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5 Day Challenge Ideas for Coaches: What to Teach Each Day
Eight 5-day challenge ideas for coaches, each with a full day-by-day lesson map, plus how to film all five days in one session and turn Day…
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What Is DM Appointment Setting (And How Coaches Use It)
DM appointment setting turns Instagram conversations into booked coaching calls. Here’s how the content-to-DM pipeline works and how to run it yourself.
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Lead Magnet Ideas for Coaches That Fill Your Calendar
Which lead magnet ideas actually work for coaches, how to write titles that convert cold viewers, and how to turn downloads into booked calls.
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How to Sell a Course on Instagram (And Actually Make Sales)
Learn how to sell a course on Instagram without paid ads. Max Tornow’s CCN framework and credibility bank walk you through every step of the funnel.
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Fertility Coach Certification: A Guide for Practice Builders
Learn what fertility coach certification covers, how ICF credentials work, and how to build a coaching practice without making outcome promises.